A good story is the best way to achieve small-cap longevity
If you want your company to stay in the market for the long run, there's no substitute for the basics: having a solid story and getting Wall Street to hear it.Bad things happen to good companies in a bear market. Revenues, profits and balance sheet strength that would have assured double-digit share prices in the boom years may not be enough to keep a stock above the $1 mark today. Too many solid companies are in danger of being delisted. And there are ways to ward off this threat without
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