Track the stock of IR and find it rising
At Niri’s annual meeting last March, former chairman Len Griehs, vice president of investor relations at Campbell Soup, stated that Niri’s performance was so good in 1997 that ‘if we had a stock price, it surely would have beaten the market.’ To this add, ‘...particularly if the performance was unexpected.’ After all, in an efficient market, it is changes in investor expectations that drive stock prices.
Considering the elevated standing of the investor relations
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