Is accessing the board of directors key to good IR?
The logic might go something like this: shareholders are the owners of the company and the directors their representatives, so the conduit of information between the two – the investor relations officer – deserves a place at the board table.
Absolutely not, says Len Griehs, investor relations officer for Campbell Soup. 'The board is there to review strategy, not to set it. That's why you want as few members of management present as possible.' Griehs, however, does have regular
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