A report from Italy's financial capital as it prepares to host the seventh International Investor Relations Conference
Italy has an enormous untapped pool of capital. Global investors ignore it at their own expense,' asserts Malcolm Duncan of financial marketing and communications agency, MGD & Associates.
The fact is, notions of equity and share ownership are alien to Italian culture. There is plenty of evidence of this: the first institutional investors were only established ten years ago, for example, and open ended funds have just recently been introduced. Traditionally, Italian investors have favoured
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