Continental Flavour for Ludgate

It's been a busy time for Ludgate Communications in continental Europe of late. First up comes the IPO for Adidas, the German sports goods company, which kicked off on the roadshow trail in late October with stop-offs in Paris, Amsterdam, London and New York among others. Ludgate beat off competition from Dewe Rogerson and Gavin Anderson to secure the financial communications contract on what is expected to be Germany's second largest share offer this year. Ludgate's work is focused on sell-side