Star-studded senior management and flashy logos are used by companies to set themselves apart. An investigation of image obsession in the branding age
A hundred years from now, when historians characterize the early 21st century, they will undoubtedly mention the role that image played in politics, culture and economics. 'It was a time when image was everything,' a future historian will write, 'a time when virtually every facet of public and private life was tainted by image consciousness.' From political celebrity wars to the way a CEO's personality influences the success of a corporation, image is beginning to monopolize and often manipulate
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