Demutualizations mean the start of IR for life. Some, it seems, are better prepared than others
It's been a steep learning curve for Susan Boe, VP of IR at Des Moines, Iowa-based AmerUs Life Holdings. A harbinger of the insurance industry's demutualization trend, ALH became America's first mutual insurance holding company on June 30, 1996. An IPO raised about $100 mn in February 1997. A former attorney and journalist, Boe was brought into the IR function the first day of the roadshow.
'We started from scratch,' recalls Boe. 'When I returned from the roadshow, I began working on the annual
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