Publicity stunts are one way to get people talking about new listings
When it comes to IPO sex-appeal, your company has either got it or it ain't. It's a fact of life that some new listings effortlessly attract attention and compel analysts and investors to huddle around computer monitors and morning papers, oohing and aahing as the progress of these celebrity market infants dip and soar. Whether it's for the macabre schadenfreude of a surefire demise or the giddy thrill of a dead-cert money spinner, launch-watching can be gripping.But it can also be dull. Some
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