The day of the charlatans

Let me tell you a little secret. You know those big PR agencies? The ones that long ago stopped calling themselves PR agencies and instead adopted titles like Global Communications Consultancies or Corporate Brand Strategists? The ones that have identical affiliates so their listed parent company can get the budget from competing clients? The ones that seem to employ a disproportionate number of young women called Pippa or Lucy? Well, none of them seems to be providing dedicated IR advice