Dust off your crisis plan

A 'crisis' occurs when a corporation faces a development – usually unexpected – that threatens to undermine the normal functioning of the business and to wreak long-term havoc on the corporation and its valuation. Most crises should be viewed as a threat to the company's brand. Crises that regularly make headlines include industrial accidents, strikes, product defects and government investigations. In virtually any corporate crisis, investor relations officers and their advisors