Generation X

You've heard it all before. A young company – an internet start-up, for example, or a computer maker – roars out of the gate like gangbusters, customers waving checkbooks and Wall Street financiers waving stock options in tow. 'Sure,' say the young upstarts. 'We'll take your investment and we'll go public, but we don't want to ever lose the corporate identity we've taken great pains to create and we want to emphasize social responsibility as much as the company's profits.' Knee-deep