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Aug 31, 1996

Germany: Driving Forward

Some German companies have begun to court the international investment community, others remain reluctant to open up

Hans-Georg Bruns, head of investor relations at Daimler-Benz, recalls a trip he and members of the Daimler board made to the States at the time of the company's mould-breaking listing in the US two years ago. It was one of the first roadshows mounted by a German company for the international investment community and when they got to Boston - where they were giving a presentation to a handful of institutions - Daimler received a message from a large investor expressing a wish to meet the management

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