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Feb 28, 2003

Happy cows

How companies report on their most important asset

There should be an award for imaginative book titles. Bill Catlette and Richard Hadden would win it for Contented cows give better milk: the plain truth about employee relations and your bottom line. Here's the idea: companies that not only treat people right but make that an integral part of corporate strategy always make more money. The book compares 'contented cow' companies like Hewlett Packard, Federal Express and Wal-Mart with 'common cows' like Texas Instruments, General Motors and

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