The pivotal role of corporate positioning in the investor relations mix
There are many keys to success in investor relations, without which your IR program will not earn the return on investment of which it is capable.
Whether your company is large cap or small cap, manufactures and markets in one country or 50, has sales of $50 mn or $50 bn, is in a basic manufacturing industry or on the outer fringes of the internet revolution, these ingredients must underpin your IR program if it is to succeed. They include the following.
A long-term strategy for the function,
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Philip Webster
Philip J. Webster is president of The Webster Group, Inc, Philadelphia-based global management consultants in investor relations, corporate communications and public affairs.
