The how and why of measuring intangibles
In today's environment of investor skepticism and tough market conditions, intangible drivers are influencing shareholder value like never before. Ernst & Young's Measures that Matter study suggests that at least 50 percent of any company's market value can be attributed to intangibles. 'The idea that intangibles are soft or squishy is a misnomer and even though they are not necessarily on the balance sheet or income statement, they can be quantified,' notes John Low, senior research fellow
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