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Jul 31, 1999

Little or large

Is bigger better or littler more lovable?

Has 'you gotta be a gorilla' syndrome seeped into the world of investor relations as well? In many ways the answer is yes. The recent combination of the pared-down Georgeson & Co proxy firm with Shareholder Communications Corp marks the most recent case of merging IR service providers, preceded by Thomson Financial's acquisition of the investor relations and stockwatch divisions of Georgeson & Co last fall. As in many industries, the drive to grow has been propelled by three key factors.

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