Lose the lingo

Blast the bombast. Drop the drivel. Lose the lingo. The jargon in your everyday business vocabulary may be gibberish to investors. That's why IROs need to 'take the time to think about the best way to convey ideas,' says Lois Yurow, president of New Jersey-based Investor Communications Services. 'Find out if the words you use are in the everyday vocabulary of the rest of the world.'Using plain English isn't about dumbing down corporate disclosure by omitting complex information. It's about