Measurements that matter

Measuring your IR program is like 'going to the doctor. You don't do it just once,' says Andy Kramer, director of investor relations at Sycamore Networks. While a formal annual examination is helpful, 'You should also be taking your pulse throughout the course of the year,' counsels the Massachusetts-based IRO.The vitals or measurements used to assess IR programs today relate more closely to a company's objectives, life cycle and management style than they do to classic peer benchmarking.