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Aug 31, 2004

Message in a bottle

The bottled water craze – and the damage it’s doing to the environment

‘Water, water, everywhere, nor any drop to drink’, Coleridge’s ‘Rime of the Ancient Mariner’ declaims hoarsely. WC Fields would have approved as he claimed never to touch the stuff anyway, his excuse being that fish fornicate in it.But the ancient mariner’s modern day shipmates are likely to have holds full of one of the most ostentatiously useless consumer products of all: bottled water – branded dihydrogen oxide.Years ago, an entrepreneur tried to

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