The metamorphosis

In the beginning was Metromedia International. And the Street looked, and said, 'What on earth is that?' And then came IR and all was explained. Last year, when billionaire John Kluge and partner Stuart Subotnick floated Metromedia International, following it shortly with Metromedia Fiber Network and Big City Radio, it was a real-time experiment in before-and-after IR. As Subotnick says: 'We were coming back to the public market after twelve years, so obviously we no longer had anyone internally