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Jan 31, 2000

Mixing oil with water

Should investor relations and public relations be a combined function?

On the evidence of many corporations around the world, public relations and investor relations are characterized as oil and water. Which is which depends on the viewpoint of the observer, but it's all too often accepted that the two cannot be safely mixed together. The exact reasoning varies but it is often linked to a finance department fear of PR; and a lack of understanding among PR folk as to what the figures are all about. Getting the two to mix is often a troublesome task. And yet there

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