Old dogs, new tricks

If you want to look at the transition from old economy to new, you couldn't find a starker example than Mark Steinkrauss. Last year Steinkrauss left Fruit of the Loom, the underwear manufacturer, to handle communications for Chicago's Telephone and Data Systems. An established telecoms holding company with 3.5 mn customers in 28 states, TDS is at the beating heart of the new economy. It's not a dot-com, yet the Chicago-based company is still subject to the whims of a volatile market, a beneficiary