IR software is booting up better than ever
Will Arnaud Robin prove to be the David, taking on the Goliaths of the IR industry's contact management and targeting software arena?
Certainly the 30-year-old French native and former New York-based IR agency executive must be hoping so. His 1997-launched Power IR company, with its newly available software package for corporate IR offices, seeks to unseat some well-known and well-established players in the field.
The IR contact management software niche in the US is dominated by four companies:
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