Reputation recovery

Relax...that crisis communications plan is done and dusted, the CEO has signed it off and you have a list as long as your arm outlining what to do, who to speak to and how to operate when things go wrong. As you lean back in your armchair, confident that you have covered every possible angle, you switch on the radio to hear that your company's research director – affable kind of chap – has just presented a paper to an obscure trade conference casting doubt over the viability and