In the scheme of things

The long bull market, the increasing number and influence of investors, and the need for 24 hour-a-day transparency on the internet have assured IR's place in today's corporations. But where exactly is that place? Various scenarios for IRO reporting lines are discernable from surveys taken by IR associations and from comments by IROs and executive recruiters. Reporting lines were surveyed by Niri and Ciri in 1999 and by the UK's Investor Relations Society this year. Niri found that 67 percent