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Jan 31, 1999

Switching the spotlight

The implications of sectoral change

It's all change in Europe over the next few months as sector plays come to the fore. For investor relations officers, whose companies may find themselves being looked at under a new sector light, the challenge is to get their messages across to the right analysts and fund managers. Non-European companies may also find they have new European contacts as teams change in light of the euro. Examining companies under a pan-European microscope is not a new phenomenon, of course. Nor is internally

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