An investment banker on common IR mistakes - and how companies can avoid them
In some 13 years as an investment banker, I've seen a lot of mistakes in the area of investor relations. They can prove costly, damaging and embarrassing. Yet all of them can be avoided. Here are what I consider the ten most common:
1. Failure to understand the link between research on the one hand and investment banking and institutional sales on the other. Securities firms provide research coverage not just to provide ideas for investors, but also to generate commission dollars for their
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John Morris
John M Morris is managing director of Sutro & Co and a member of the firm's investment banking group, based in Los Angeles.
