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Sep 30, 2000

Water water everywhere

Quenching the thirst for profit

Many years ago a Philip Morris CEO explained his move into food. There was a possibility that people would give up smoking, although he doubted it. But they were not going to give up eating. Of course, he could have gone a step further: people cannot give up drinking. Even fasters unto death and dieters unto daintiness must top up their vital body fluids. I well remember one midsummer in India having to make the choice between the don't drink the water! injunction and dehydration. The well

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