IR Magazine Webinar - How to keep control of the company narrative in the social media age
Webinar

IR Magazine Webinar - How to keep control of the company narrative in the social media age

ONLINE

Sponsored by:

Tuesday, September 25, 2018
8.00 am PST / 11.00 am EST / 4.00 pm BST / 5.00 pm CET
Duration: 30 minutes

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This timely webinar will explore how it is vitally important to keep a consistent and unified narrative across and throughout the organization when a crisis hits on social media.
 
  • Explore the examples of crisis situations:
    • The recent abusive Elon Musk twitter postings and the Papa John’s racist storm:
    • What went wrong for these to happen?
    • How could these have been dealt with more effectively from an IRO perspective?
    • Is there a limit to how the IRO can control the company narrative once these comments have been made?
       
  • Team working and strategy:
    • Why IROs should monitor social media posts about their companies.
    • How can this be done effectively?
    • How can the IRO put social media at the heart of the overall IRO strategy? What needs to be done to make this work?
       
  • A practical guide to the different types of approaches to social media posting:
    • The instant reply: ensuring a comment is addressed immediately, in real time, with a full explanation to the concerned posting: this can help a negative posting not to spiral out of control.
    • The promotion of the company via positive PR and good news: a good effective, useful tool for publicizing the company narrative and news
    • The CEO commenting on the business: a good use of senior management being involved and visible 
    • The IRO addressing a specific audience: keeping on message and ensuring a select audience knows the established company message  
    • Explore in turn, the benefits of each approach
       
  • The IRO dilemma: social media scope and limits
    • What is suitable for the IRO to convey on social media? Even in a crisis. As a listed company the IRO has responsibility to the shareholders and the legal framework of the capital markets. How can this be squared with an effective, pro-active, social media approach? 
 
Short, sharp and packed with expert insight, this webinar will get you up to speed on these critical issues in just 30 minutes. Sign up to BrightTALK to view this essential briefing and be informed of future webinars produced by IR Magazine.
 

Holders of the NIRI IRC® credential can earn 1 professional development unit (PDU) per webinar. IRC-credentialed speakers may also earn PDUs. More information is available at www.niri.org/certification

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