A media-friendly CEO can raise a company's profile with the buy side
Does your CEO jump at the chance to be in the media spotlight or hide when a reporter calls? While CEOs often go on the road, talking endlessly to customers, analysts and investors, many neglect one of their most important audiences - the media. It's surprising how many CEOs of Fortune 500 companies are notorious for not speaking to the media. Maybe they don't realize that if they don't grant interviews, they relinquish control over how their company is portrayed in the press. If your CEO
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Dan Sondhelm
Dan Sondhelm is vice president and partner with SunStar, a strategic media relations and consulting firm in Alexandria, Virginia. He can be reached at +1 703-299-8390.
