Dividing your time between investors

Q: How can I best use my limited resources to reach the investors that most affect my firm’s valuation?A: While the potential audience for your firm’s shares is all investors, it is neither practical nor possible to reach them all. Granted, the same information has to be available to all investors, but active marketing of your firm is limited by time and resources. This means you must segment your market and prioritize your efforts.Most companies today are 70 percent-80 percent owned