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May 31, 2002

Grassroots IR after the bubble

How small-cap TMT companies can focus their resources and grow their profile in the investment community

Sunday, March 10 was the second anniversary of the Nasdaq Stock Market's all-time peak. With the key US technology index still hovering around the 1,800 mark - well below the mythical 5,600 achieved two years ago - and many research analysts maintaining cautious views on the possibility of an upturn in the near future, technology investor relations today is a far cry from the glory days of the late 1990s when shareholders, bankers, executives and employees were laughing all the way to the bank.During

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Heidi Fitzpatrick

Heidi Fitzpatrick worked as a senior analyst at Lehman Brothers covering the European internet sector, and prior to that she was IR manager at boo.com. She now works as an independent consultant advising companies on their IR strategy.
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