From in-app share sales to reality TV IPOs, a whole new world of listings is becoming more accessible for retail investors
In just a few minutes and with a few clicks of its app, UK customers of food-delivery firm Deliveroo could apply for shares – starting at a £250 ($353) commitment and going up in increments to a maximum of £1,000 – ahead of its March listing in London.
The IPO was ultimately the worst in London history, with the share price falling as much as 31 percent, but among the many headlines the company generated was the fact that it had allocated £50 mn worth of shares for its existing customers
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Garnet Roach
An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...
Deputy editor
