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Jul 19, 2024

Unwritten rules, budget squeezes and trust issues: Inside post-event investor feedback

Four experienced IROs explain the challenges of capturing investor sentiment – and how to overcome them
In the context of corporate events, post-event feedback can be useful to monitor investor sentiment after non-deal roadshows (NDRs), investor conferences and other types of events and offer valuable insights into better meeting the needs of the investment community. Some IR professionals might argue that the quality of feedback received needs to be taken with a pinch of salt, but obtaining it is – almost universally – a top priority. According to the latest IR Benchmarking report published

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