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The story behind Link Asset Management’s award-winning annual report

Be mindful about what content to include, says chief strategy officer Eric Yau

Link Asset Management won best annual report by a large cap at the IR Magazine Awards – Greater China 2021. Speaking to IR Magazine, Eric Yau, chief strategy officer at the real estate investment trust (Reit) manager, recommends companies think carefully about what to include in their annual report, rather than shoving in everything they think their range of stakeholders might want.

‘I think it’s easy to read [and] relatively concise,’ he says of his company’s report, citing feedback from investors and analysts. ‘What we try to do is not just throw everything in. I don’t think overloading people with information is the right solution. It’s about providing the right information in the right format. And we do use a lot of infographics, tables and graphs, because it does help to tell the story.’

In terms of design, Link opted for an embroidered front cover, featuring an image of a family in front of a selection of the Reit’s property assets. The cover also incorporates the company’s motto: Linking people to a brighter future. ‘The design is something we look at very carefully each year, and want to make sure it echoes the key message we are trying to convey,’ says Yau.

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