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Sep 30, 1998

Big deal

DaimlerChrysler is driving mergers forward to a new level

Big deals create massive challenges, especially when American icons are involved. Few companies are better thought to represent America than Chrysler, the nation's third largest automobile manufacturer and seventh largest industrial corporation. So the opportunities for everything from a protectionist uproar to labor unrest seemed rife. Yet Chrysler's merger with Daimler-Benz has proceeded with seemingly amazing smoothness. Part of that is timing. With America's economy relatively robust and

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