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May 31, 1999

In extremis

Life after deathcare drops

Can good IR outweigh 'bad demographics?' Service Corporation International (SCI) provides an ambiguous case. For years, the Houston-headquartered funeral services chain had grown steadily in the US and all five continents. It seemed as assured in its revenue as the IRS. At worst its customers could postpone their arrival at the cemetery gates, but they couldn't stave it off forever. And we do not go cheaply into that good night. American funerals average almost $5,000 before value-added features

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