Gucci's defense against LVMH
Fashions come and go but quality lasts forever. That, anyway, is the premise underlying a decision to buy a Louis Vuitton handbag or a pair of Gucci loafers rather than their supermarket equivalents. But what of the companies producing these goods ? Do they go on forever? Or must they now – even in continental Europe – be constantly on guard against threats to their independence? Is this what people meant when they talked of the corporate restructuring that the launch of the euro
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