John Wood and Baruch Lev face off over non-financial measures
The main problem with quantifying intangible assets like brand, R&D or corporate reputation is that there is no clear consensus on how companies should disclose them. That's in the process of changing. FASB is now in the midst of a project on the disclosure of intangible assets and a draft proposal is expected soon. For the first time in history, companies will have clear guidelines on disclosing the value of intangibles like trade secrets, patents and brands. But the exercise of quantifying
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