What to do when analysts want more than you can give them
Jean Jarvis, vice president of investor relations at Times Mirror Company, has long maintained that girls who were popular in high school make the best investor relations officers. 'They know how to say no, no, no, no and no but keep the boys coming back for more,' she explains. While demurring on the question of her own popularity in high school, Jarvis does admit, 'I say no all the time.' Saying no to an analyst or investor seeking data, a projection or simply some color commentary on a
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