Renowned cases of crisis management from the IR perspective
In a small village in Belgium, a young boy is eating lunch with his classmates. He has a bottle of Coca-Cola, as do a few other smiling children. It is a perfect picture, an impromptu commercial touting the world's most popular soft drink. But then the boy and some of his friends fall ill and are rushed to hospital. Similar outbreaks soon surface in France. While Coca-Cola traces the problems to what it says are isolated incidents at bottling plants in France and Belgium, reports surface of
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