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May 31, 1999

Retail revival europe

European companies are devoting time and money to retail holders

Retail shareholders have often been characterized as being much less influential, less knowledgeable investors than their institutional counterparts. They also stand accused by the IR fraternity of requiring excessive labor for little return. And yet, with so many European companies having a significant segment of shares directly held by private individuals, it is an increasingly misinformed approach. In many markets it is becoming outdated – not to say legally risky – to view

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