How to keep retail shareholders happy during good times and bad. Companies highlighted include Aflac, Home Depot and Wendy's while a European perspective comes from France's Suez and Germany's Knorr Capital
What makes individual investors rally behind a corporate charity? Why would a public company mine electronic data in search of 'shareholder intelligence'? And what's driving the spill of corporate marketing techniques into the inner sanctum of the IR web page? The causes are worthy, the sponsorships sincere - and the data collection is legal. Shareholder loyalty is the common denominator. Building and retaining it has become both an art and a necessity. In today's bear market, as institutions
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