Unlocking the Mystery

By now we're all used to reading the business press about the proverbial college senior with a dream and something marginally resembling a business plan scrawled on the back of a bar receipt. With the precipitous dip in dot-com fortunes, however, his vision of an internet site that caters to high-end buyers of utensils will never warrant an IPO or the post-graduation millions he anticipated. At this point, given the demand investors have been making on dot-coms - for a moderate rationale for