Companies listing ADRs need to plan ahead, behave like a US public company, have an IR expert in place with knowledge of the US market - and then keep up the momentum after the listing
From the beginning, IR plays a key role in an ADR listing, ensuring the process is fully understood by both current and prospective shareholders. ‘Right from whenever the idea is born for a company to list in the US, investor relations has to be involved,’ comments Sandeep Shroff, general manager of IR at Infosys Technologies.Once off the ground, it’s important to avoid making any drastic shifts in IR as the ADR listing gathers momentum, Shroff adds. ‘You should have
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