The annual report: many ways to tell your story

Jun 01, 2010
<p>An annual report guide, covering how to pick the right format and engage new audiences</p>

Despite the myriad technological advances of the last decade, the annual report remains a key communications tool for many public companies.

For example, when Arthur ‘Art’ Keeney stood down as president and CEO of East Carolina Bank (ECB), the company wanted to set out its vision for the future. ECB chose to make this reassuring statement in the annual report.

Read about ECB and other case studies in IR magazine's guide to the annual report, produced with support from Curran & Connors.

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