Does your company's annual convey its investment story quickly enough? We rank 40 annual reports from a select group of US and European companies to see how well their story is communicated at first glance.
Despite all the painstaking work that goes into producing an annual report, the average reader takes just three minutes to flick through their copy, according to German consultancy Strichpunkt. With this in mind, IR magazine and London-based 35 Communications put together a panel to trawl through 40 annual reports from a select group of US and European companies and determine whether their investment story could be understood in three minutes. Reports were then ranked on their ability to communicate
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