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Apr 30, 2002

Banking on reputation

Australian banks are fighting their unpopular image through better reporting

In a movie called The Bank a man devotes his life to bringing down the bank that foreclosed on his family's farm when he was a boy. When the film was released in Australia last year, it tapped a rich vein of consumer sentiment, summed up in the words of the film's protagonist who, when asked why he went to all that trouble, says, 'It's quite simple - I just hate banks.' Film reviewer Richard Kuipers spoke about being at a preview: 'At that moment I felt the strongest collective swell of agreement

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