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Nov 30, 1998

Behind the curtain

Lift the euro canopy and find potential problems ahead

As the days and weeks slip swiftly by toward January's launch of the euro, it would seem prudent for all investor relations professionals in the region to take a long hard look at how a major new reserve currency will affect them. At the very least they would do well to prepare and update their private dossiers about the likely impact of the currency on portfolio managers (see Investor Relations, July 1998). But the best-prepared IROs should also be making themselves aware of other euro-related

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