Tougher listing standards are drawing new capital. The program is voluntary and gaining new entrants and companies report being more visible to investors.
The creation of optional good governance segments for companies listed on Brazil's Sao Paulo Stock Exchange (Bovespa) has transformed the market, flooding it with local and foreign capital and helping to push up the value of the exchange by some 600 percent. 'In the last five years, we have had a revolution in the capital markets of Brazil,' says Geraldo Soares, Ceo of the Brazilian Institute of Investor Relations (Ibri), and head of IR for Banco Itau.
The government laid the foundation for
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